Virtual reality in the presentation of furniture projects

Written on 13th Jan 2023

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Have you ever thought about how you might be able to attract future customers by offering them a 'different' experience? 

In this article, I'm going to tell you about immersive virtual presentations and how you can use them to support your sales and improve the shopping experience for your customers.

Virtual reality

Virtual 3D rendering has become a key tool for success in interior design. Since its introduction, it has gained popularity in many European countries. Real estate developers use it to take clients on virtual tours of unbuilt buildings. Interior designers showcase their projects through immersive experiences that closely mimic reality. Companies also use 3D models to present their products, allowing customers to customize them and study all the details from every angle before making a purchase.

It can be stated that virtual reality has created fresh opportunities for marketing merchandise and showcasing businesses in the marketplace. 

Innovation is key to progress in the furniture manufacturing industry, whether it's innovative presentation methods or the integration of digital technologies into furniture components. This is necessary to stay competitive and improve your offering, just like in any other industry.

The field of custom-made furniture is extremely diverse and customers can get lost among the available offers. At the same time, customers' demands on the quality of the furniture they order - both in terms of the materials used and the service provided - are increasing. So the customer's buying experience when purchasing a product or service is extremely important and often makes the difference.

Immersive virtual presentations allow you to move around in virtual space like in a video game. In this type of presentation, rendering is done in real time. This means there are no distorted elements and the content can be viewed from any angle, giving the user a correct perception of volume and space. Dynamic components can be added to the presentation, such as the possibility to change textures in real time, external links, video and audio elements. 

With virtual reality you can present independent pieces of furniture, you can integrate them into a space with a predefined concept or, why not, into a virtual showroom. 

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The easiest to use are presentations that run directly in the browser. They integrate quickly into the website and offer unconditional and unlimited access from any Windows, IOS or Android device. So, with a simple link, your projects can be delivered to any potential client, wherever they are. Simple, fast and highly effective, especially when viewed through a VR headset.

So here are the benefits of using virtual reality to present furniture designs:

The benefits of using virtual reality in presenting furniture designs

Immersive experience Virtual reality allows customers to explore furniture from all angles and make changes before making a purchase.

Interior design: It can be used to showcase interior design projects, allowing clients to see what furniture would look like in a specific space.

Cost reduction: The use of virtual reality can reduce the costs associated with creating physical models or maintaining showrooms.

Project customization: Customers can customise the furniture to their preferences without having to wait to see the end result.

Accessibility Virtual reality allows remote access to products and services, which is beneficial for customers who are not near a showroom or shop.

Design: Virtual reality can be used to create furniture models and experiment with different designs without the need to make expensive investments in physical prototypes.

Virtual reality can therefore be a valuable tool to improve the furniture buying process and offers a number of advantages for customers and businesses.